Wendy McClelland is a social media specialist for entrepreneurs who is ready to take MASSIVE action. She suggests that we start with ideal client and identify where to find them, then develop strategy to engage these ideal clients. Wendy shared social media tips. She likes to share content with leaders in your industry and tag the person when you share it, as a way to begin to develop a relationship with them.
Wendy’s best nugget of advice is to pay attention to the numbers before you invest in something. If you are going to spend money on something like a trade show, know how long it will take to recoup the money you spend.