In this episode, I talk with Mark Asquith, multiple business owner and thought leader who has worked with with the UK’s Ministry of Defense, the NHS, and some of the UK’s biggest corporations and financial institutions.
Mark shares his personal definition of what authenticity in branding really means and how far you should (and shouldn’t) go with this.
As he says, “You’ve got to let people in more that you would ordinarily, but you’ve got to make sure whatever you’re doing is for a reason. It’s a balance.”
We also discuss the biggest mistakes people make in personal branding, why you shouldn’t be afraid to rebrand and top tips for doing so, how to define the core goal of your personal brand and why this is so important for success, strategic tips for (finally) becoming the face of your brand.
In This Episode You Will Learn
- What Authenticity in Your Personal Branding REALLY Means
- The Biggest Mistakes You’re Making in Developing Your Brand
- The Impact of Rebranding - What It Will and Won’t Do For Your Business
- Strategic Tips For Becoming the Face of Your Brand
- The Importance of Defining the “One Thing” That Makes Your Personal Brand Unique
- How to Define Boundaries in Your Brand (And Why You Need To)
- What’s Worth Sharing (And What’s Not) On Social Media
- The Top 3 Things You Must Do When Rebranding
Mark Asquith is a serial entrepreneur who has built globally successful design, marketing, software and digital businesses since he quit his real job in 2005. A passionate podcaster, global keynote speaker and helpful bloke, Mark is the co-founder of Podcast Websites and the creator of Excellence Expected. He has a terribly embarrassing beard.